Traditional driver recruiting is broken, bloated, and often buried in generic tech hype. DriverLanding offers high-performance ad placement and custom software utilities engineered specifically for asset-heavy transportation companies looking to strip the friction out of their hiring pipelines.
Our philosophy is simple: we optimize your ads, clean up your application friction, and automate your lead nurturing using lightweight tools that plug directly into your existing setup. We aren't here to reinvent your entire business; we're here to tighten the bolts on your workflows so they actually convert.
Fewer dead ends. Better tools. More hires.
Drew Sparks has over 10 years of online advertising experience, with more than 7 years spent strictly inside the trenches of the trucking industry. He has worked on the front lines managing recruiting for a midsize motor carrier and transitioned from there to engineering software and recruiting strategies for some of the country's largest transportation advertising agencies.
We know exactly what recruiters face on a Tuesday morning—messy inbound source feeds, misaligned automation tags, and unqualified applicants—and we know exactly how to write the code that fixes it.
We don't believe in pitching you a slick slideshow presentation and demanding a signature. We prove our worth before a contract is ever drawn up. Good relationships make good business. We support the industry that keeps the country moving, regardless of client status.
Every step in your candidate journey is a potential drop-off point. Toggle the workflow simulation below to see where traditional recruiting models leak money and how DriverLanding plugs the gaps.
Bloated job listings create clouds of confusion. Recruiting advertising spend is wasted when applicants expect local schedules but are offered long-haul runs. Here is how we clarify job details.
Other agencies make more money the more cash you burn. If a carrier partner fills their empty trucks and scales back their ad spend, they lose revenue. We celebrate it as a job well done.
| OPERATING PRINCIPLE | TRADITIONAL ADVERTISING AGENCIES | DRIVERLANDING PARTNERSHIP |
|---|---|---|
| Client Success Incentive | Lose revenue if the client fills trucks and stops spending. | Celebrate filled trucks and scale back spending together. |
| Pricing Structure | Bloated retainer fees packed with extraneous services. | Fees strictly tied to software utility and performance goals. |
| Workflow Optimizations | Manual, slow data uploads and tedious spreadsheet imports. | Custom lightweight APIs and real-time automated ATS sync. |
| Social Post Management | Charge high fees to schedule simple, low-intent social posts. | Refer you to a trusted outside partner. We focus on real leads. |
| Contract Terms | Require long-term locked commitments before proving value. | Prove worth through a free optimization audit beforehand. |
Lightweight software and consulting solutions designed to plug directly into your carrier setup.
Tenstreet is a powerful and complex Applicant Tracking System (ATS). We audit your system routing rules, tag automation, and source attributions from top to bottom to bridge the gap between messy inbound source data and clean ATS parsing.
Have friction caused by multiple databases? We build clean interfaces that connect different lead sources, ATSs, or legacy driver systems, ensuring data is fully automated and remains completely under your control.
Calibrated ad campaigns across Driver Pulse, Facebook/Meta, and Indeed. We synchronize ATS feeds directly with Indeed and steer social leads to complete application flows, converting approximately 1 out of 3 clicks.